Google Deutschland
Google Suche
Google Deutschland2026Sound designvia Ambassadors
the brief
For Google Germany's World Cup 2026 campaign, Jung von Matt SPORTS and Iconoclast made a series of films about the way people watch football during a tournament: everyone has a take. Predictions, stats, player histories, big claims made from the sofa. Google Suche is there for all of it, helping fans find the answers they need.
our part
Together with composer Maik Cox and music supervisor Rachel Tauwnaar, we handled the soundtrack, sound design and final mix for the campaign, bringing the pace, tension and thrill of football culture to every film. Many of the stadium crowds and match environments were created with AI, so their sound simply didn't exist yet. Crowd swells, chants and match-day atmosphere were designed from scratch and matched to the picture. And all of it had to hold up across 18 films, from 30-second hero spots down to six-second social edits.
the films
temp video, final 16:9 file to follow
temp video, final 16:9 file to follow
temp video, final 16:9 file to follow
credits
Sound design: Daan Rodenburg. Produced by Ambassadors, Amsterdam.
all credits
agency
- Creative Agency
- Jung von Matt SPORTS
- Account Manager
- Annika Neumann
- Agency Producer
- Johannes Haverkamp
- Creatives
- Felix Umbach, Ludwig Blaumer
production
- Film Production Company
- Iconoclast Germany
- Director
- Paul Geusebroek
- Director of Photography
- Menno Mans
ambassadors
- Producer
- Matthew Gyngell
- Sound Producer
- Evgenia Evtimova
- Colorist
- Rich Fearon (Black Kite Studios)
- VFX Supervisor
- Bas Moonen
- AI Artists
- Andreas Clemens, Nico Brenkhof, Emile Wilks, Giovanni Ferreira, Pavel Prokopchik, Peter Schings, Scott Adamson, Younes Mohammadi
- Compositing
- Andreas Wilcken, Rudi Hensel, Stefan Wähner
- Motion Design Lead
- Eduardo Marin
- Motion Design
- Hannes Denker, Marius Menzel, Patrick Laukemper, Cristián Wiesenfeld (DOOH), Priyesh Puthan Valiyandi (DOOH)
- 3D Tracking
- Boss VFX
- Music Supervision & Lyrics
- Rachel Tauwnaar
- Sound Designer
- Daan Rodenburg
- Composer
- Maik Cox